Posted on Feb 14, 2012
When you're making a buying decision, do you make the decision based primarily on price? If you said yes, you're probably in the majority, and for the most part, I'm right there wih you! But, I'm only with you when we're talking about buying a product NOT a service. I'll be the first to admit, when I'm ready to buy a new pair of jeans, an iphone accessory, or even a TV, I'll ask my trusty friend Google to point me to the direction for the cheapsest price. If I can go to Best Buy and buy a 46" LED Sharp television for $1,000 or I can buy a 46" LED Sharp television from newegg.com for $450, I would have to be crazy not to buy it. I think we have all heard the saying "comparing apples to apples" right? As long as I'm getting the EXACT same thing for less money, I'm in, and you should be too!
The scientific formula for buying a service differs than that of buying a product. Would I buy a service from a company with the lowest bid? Maybe! (You thought I was going to say no, huh?) It depends on the "value" I was getting with the service. I absolutely buy EVERYTHING based off of value and neveroff of price. Even mentioned above, I bought the TV based off of price , but the value was the same since it was the EXACT same thing. Comparing different service companies is not even close to comparing apples to apples. I would say it's more like comparing an apples to rocks! You can use them both as paper weights but, that's about the extent of it. Always, get a few quotes, ask questions, listen to what they are offering and base your buying decision off of the value of the service not the price. If the best value comes from the comany with the lowest price, that great! But, I can guarantee you that if you're buying a service solely off of price, you will regret it!
